Gary Steel
SONY HAS COME up with a clever piece of marketing for its new Xperia Z5 smartphone. Called ‘Made For Bond’, the advertising campaign anticipates the imminent release of the new Bond film, Spectre, on November 12.
Featuring Naomie Harris as Moneypenny, the ad is an action-packed riff on Bond featuring a chase across London’s South Bank, as Moneypenny fights off villains to deliver Bond’s Xperia Z5 phone.
In the ad, Moneypenny uses state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, to capture surveillance in super-slow motion.
The majority of the ad was shot on Sony’s F65 professional 4K cinema camera, interspersed with ‘slow motion’ surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.
Sony says that the Xperia Z5 features a premium RX100 IV camera with the world’s first 1.0-inch type stacked Exmor RS CMOS sensor, 40X super-slow-motion video capture at up to 1000fps, and the ability to speedily read data five times faster than previous models. All of which makes it perfect for Moneypenny.
It also boasts the fastest autofocus in a leading smartphone, delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof design.
The Xperia Z5 will be available globally from October 2015.
Watch the ad/mini-film below.
https://www.youtube.com/watch?v=5y_UqgxQv10&feature=youtu.be
