Whittaker’s Wins Big in 2025 Trusted Brands – Again

Kiwis have spoken: Whittaker’s takes the crown (for the 15th year running!) as New Zealand’s Most Trusted Brand, topping the confectionery, iconic brand, and overall brand categories in Reader’s Digest’s 2025 survey. Three tech titans list triumphantly also Fisher & Paykel, Samsung and Canon. In a cost-of-living crunch, trust goes to the brands that show up with smarts, heart, and real bang for buck.

Sleepyhead continues its reign as the bed boss (12 years strong)

Healthcare NZ takes top spot in the new Home Health Care category

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Here are the Top 20 Most Trusted Brands in New Zealand for 2025, as ranked by the Reader’s Digest Trusted Brands survey:

1. Whittaker’s

2. Westpac Rescue Helicopter

3. Toyota

4. Mitre 10

5. Samsung

6. Dettol

7. Fisher & Paykel

8. Arnott’s

9. Panadol

10. Sleepyhead

11. Tip Top

12. Weber

13. Canon

14. Resene

15. Bridgestone

16. Dilmah

17. Stihl

18. Cookie Time

19. Persil

20. Toyota Signature Class